AI Insights · Timothy · March 2022
Top 5 Film & Television Apps on iOS in Europe, Q1 2022
Explore the performance of the top 5 film and television apps on iOS in Europe for Q1 2022, highlighting trends in downloads, revenue, and active users.
In the first quarter of 2022, the top five film and television applications on iOS in Europe exhibited varying trends in downloads, revenue, and active users. Here are the insights from Sensor Tower:
The app saw a fluctuating pattern in weekly revenue, peaking at approximately $3.5M in the last week of March. Weekly downloads experienced a decline over the quarter, starting at around 370K and ending at roughly 200K. Active users showed a slight dip initially, followed by a rebound towards the end of the quarter, reaching about 7.5M.
Revenue for Netflix displayed a steady increase, peaking at nearly $1.6M in the last week of February. Downloads decreased from approximately 579K at the start of the quarter to about 310K by the end. Active users saw a gradual decline, starting from 25.7M and ending at around 21.8M.
Amazon Prime Video's revenue showed a consistent trend, with a peak of around $830K in the last week of February. Downloads decreased from roughly 310K in late December to about 154K by the end of March. Active users also saw a downturn, starting at 4.75M and ending at around 3.64M.
The app's revenue peaked at approximately $798K in late January, while downloads showed a downward trend, starting at around 29K and ending at roughly 19K. Active users had a notable increase in late January, reaching about 200K, followed by a decline towards the end of the quarter.
Crunchyroll experienced a steady rise in revenue, peaking at about $510K in late February. Downloads fluctuated but ended the quarter with around 42K. Active users showed a positive trend, increasing from roughly 559K to about 669K by the end of March.
For more detailed insights and data, visit Sensor Tower.
